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Taking Stock: A Deeper Look at Marico


All of us at certain point of time have used products of Marico - Parachute, Saffola, Nihar and Set Wet to name a few. Parachute is a houshold name and has market share of 62% in the organized coconut oil market. Marico has overcome a lot of challenges from existential crisis in 1999 to being one of the mighty FMCG companies today. In this post we look at the early days of Marico, its product portfolio and road ahead for the company . . .

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