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The Indian Paint Industry and why Asian Paints dominates

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India is the world's third largest consumer of paints by volume. The industry has grown by 12-18% in the last 15 years, there exists a high correlation between the paint industry's growth and GDP. The paint industry volume growth has a GDP multiplier of 1.5-2X. Some of the reasons the industry has done well are increasing urbanization, increasing disposable income and shortening repainting cycles. Repainting cycles are 3-5 years versus 8-10 years earlier for interior paints and 7-8 years versus 12-16 years for exterior . . .

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