- Wealth PMS
Moving the first of its model to the BS-IV compliant edition, TVS launched the refreshed version of its scooter – the WEGO models with a 110 cc CVTI engine. The model comes in 2 new colours (Metallic Orange and T-Grey). The launch comes at a time as Hero MotoCorp lost the second place in the overall scooter market to TVS.
Here is what Mr. Aniruddha Haldar, Vice President Marketing- Scooters, TVS Motor Company had to say on the launch:
TVS WEGO stands testament to TVS Motor Company’s unwavering focus on Quality. It has cemented its position at the top of the 2016 JD Power Quality survey for the 2nd year in a row. There is no greater recognition than that which is based on user feedback. As a customer-centric organization, we are celebrating with our discerning customers through the new refreshed series. TVS WEGO now comes with a sync braking system, fully digital speedo, dual tone seat cover, silver oak panels and a USB charging port in addition to being BS IV compliant. We are confident of finding favour with the young, urban executives, whose loyalty and love TVS WEGO has enjoyed over the years.
TVS Motors reported sales of 207,059 units in February, 2017 against 208,485 units during the same time last year.
Note: Sales numbers presented here are manufacturer reported sales numbers i.e. factory dispatches to dealerships. They are NOT retail sales figures to end customers.
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