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M&M Farm Equipment Sales Growth At 10.6%, Launches DiGiSENSE For Tractors

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M&M Farm Equipment Sales Growth At 10.6%, Launches DiGiSENSE For Tractors
We bring you our monthly report on the automobile sales for February, 2017. You can catch all the February Sales here. You can also find all the coverage in relation to the automobile sector here.


Mahindra introduced a new technology in its Arjun Nuvo brand of tractor. The technology named “DiGiSENSE” – is a 24×7 connected technology in tractors as it would improve the efficiency and productivity of farmers by providing live tractor tracking, alerts and online real time reports.
M&M Farm Equipment Sales Growth At 10.6%, Launches DiGiSENSE For Tractors
Ravindra Shahane, Vice President – Marketing, Farm Division, Mahindra & Mahindra said:

Today the need to stay connected is a basic necessity for farmers who need to monitor their tractors and improve productivity. I am confident that this will further revolutionise the way our farmers will interact with their Mahindra tractors.

M&M Farm Equipment Sales Growth At 10.6%, Launches DiGiSENSE For Tractors
M&M FES reported sales of 15,007 units in February, 2017 against 13,574 units during the same time last year resulting in a growth of 10.6%.
M&M Farm Equipment Sales Growth At 10.6%, Launches DiGiSENSE For Tractors

  • Domestic Sales stood at 13,834 units against 12,702 units resulting in a growth of 8.9%
  • Exports stood at 1,173 units against 872 units resulting in a growth of 34.5%.

Commenting on the month’s performance, Rajesh Jejurikar, President and Chief Executive – Farm Equipment and Two Wheeler Division, Mahindra & Mahindra Ltd. said:

We have sold 15,007 tractors during February 2017 with a growth of 11% over last year. We expect that record crop production in last rabi season & increased Union budget allocations to rural and agri sector will drive positive momentum in coming months. In the exports market, we have sold 1173 tractors with a growth of 35% over February 2016.

Note: Sales numbers presented here are manufacturer reported sales numbers i.e. factory dispatches to dealerships. They are NOT retail sales figures to end customers.
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