- Wealth PMS
Mahindra introduced a new technology in its Arjun Nuvo brand of tractor. The technology named “DiGiSENSE” – is a 24×7 connected technology in tractors as it would improve the efficiency and productivity of farmers by providing live tractor tracking, alerts and online real time reports.
Ravindra Shahane, Vice President – Marketing, Farm Division, Mahindra & Mahindra said:
Today the need to stay connected is a basic necessity for farmers who need to monitor their tractors and improve productivity. I am confident that this will further revolutionise the way our farmers will interact with their Mahindra tractors.
M&M FES reported sales of 15,007 units in February, 2017 against 13,574 units during the same time last year resulting in a growth of 10.6%.
Commenting on the month’s performance, Rajesh Jejurikar, President and Chief Executive – Farm Equipment and Two Wheeler Division, Mahindra & Mahindra Ltd. said:
We have sold 15,007 tractors during February 2017 with a growth of 11% over last year. We expect that record crop production in last rabi season & increased Union budget allocations to rural and agri sector will drive positive momentum in coming months. In the exports market, we have sold 1173 tractors with a growth of 35% over February 2016.
Note: Sales numbers presented here are manufacturer reported sales numbers i.e. factory dispatches to dealerships. They are NOT retail sales figures to end customers.
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