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TVS Motors reported sales of 224,971 units in November, 2016 against 225,401 units during the same time last year.
TVS attributed the flat sales to the demonetization exercise as the Company witnessed a short-term impact on November sales. However, they see a sales pickup already.
TVS will launch 310cc TVS Akula, the first bike from the TVS-BMW tie-up (agreement is to source technological know-how for jointly developing and producing high-end motorcycles, that will cater to the segment below 500 cc) as the company positions to corner a premium market share. It is on track launch it before the end of the current financial year. Even though both TVS and BMW will be using the same platform, each one of them have separate approach to design and development of the products. This is how a BMW motorcycle is manufactured.
Expecting a launch price of Rs. 2 lakh, the bike will be powered by a 310 cc engine and a 6-speed gearbox.
A TVS Motor dealer said he managed to sell only one vehicle in the first two days after demonetisation came into effect. His average daily volume was around 8-10 units per day before the government’s latest move to fight black money.
TVS also launched IRIDE, an intelligent, intuitive automobile post sales and service smartphone application to enhance the riding experience for customers. The prime focus of IRIDE is to provide vehicle assistance in emergency, a better ride experience and service facility coupled with some fun features to share on the social platforms. It is also a two-way interaction forum as customers can provide real time feedback of the application.
JS Srinivasan, Vice President, Sales & Service, TVS Motor Company, said,
TVS Motor Company has always been lauded for its customer centric approach and it is our endeavour to keep improving our offerings. Designed for the tech-savvy customer, IRIDE is our next step at creating a superior experience for our customers. We are confident that they will be delighted by this initiative as it will amplify their long-term ownership experience.
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