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Toyota India reported sales of 12,593 units in November, 2016 against 11,398 units during the same time last year resulting in a growth of 106%
Mr. N. Raja, Director & Sr. Vice President, Sales & Marketing, Toyota Kirloskar Motor said:
November has been a very exciting month for us as we launched one of the most anticipated products of the year- the all new Fortuner. We are overwhelmed by the response it has received with over 6,200 bookings already. This has also encouraged us to meet the demands and expectations of our customers as we have shipped close to 2,500 units of the new Fortuner to our dealerships across the country. The sale of new Fortuner has almost doubled this month when compared to the same period last year.
The Innova Crysta and the Platinum Etios have also done really well this month with the Crysta clocking more than 50,000 units in just six months of its launch in India. Considering that the Innova Crysta falls in the premium MPV segment, achieving 50,000 units is a very important milestone for us and we would only like to pass on our gratitude to the customers who have made it possible.
However, demonetization has had its impact on our sales as it has affected customer walk-ins at dealerships, order bookings and timely deliveries. This will pose as a major challenge in the upcoming days as the customers are still dealing with the effects of demonetization. Just to help our customers during this phase, we have introduced various cashless schemes like 100% on road funding, payments through E Wallet and Pay TM to ensure smooth & hassle free buying experiences. We thank our customers for their patience and understanding.
The new Toyota Fortuner has been priced an aggressive Rs. 25.92 – 31.12 lakh (ex-showroom). Gaining significant customers, the new Fortuner boasts of a 6 week waiting period.
Keen on taking a larger role in the world market, the Toyota Motor Corp. invested in the car-sharing startup “Getaround” through its Mirai Creation investment fund and has also firmed up plans to mass-produce long-range electric vehicles (EVs). It has targeted the launch of an all-electric vehicle by 2020 and at the same time developing a new and more advanced electric batteries for its future line ups.
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