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Charts & Analysis

Bajaj Auto Sales Contracts At 12.8%, Domestic Sales Of Commercial Vehicles Down 25%


Bajaj reported sales of 269,948 units in November, 2016 against 309,673 units during the same time last year resulting in a contraction of 12.8%.

  • Domestic Sales stood at 1.54 lakh units against 1.72 lakh units
  • Exports were down by 21,890 units to 1.15 lakh units resulting in a drop of 15.9%

No respite from its quadricycle “Cute” as revealed in the Euro NCAP test, the quadricycle became was thrown in the spotlight at the meeting of the United Nations World Forum for Harmonisation of Vehicle Regulations (WP29) in Geneva.
Based on the crash findings, Euro NCAP has recommended that all quadricycle should be subject to baseline crash test safety regulation to ensure investment in safety by the quadricycle manufacturers.
Bajaj commenced the production of its most powerful bike – a 400cc motorcycle on the 19-Nov. The bike will be launched next month as its production kicked off from the Chakan plant which has an all women assembly line. This comes at a moment when exactly 15 years back in November 2001 it had launched Pulsar which changed the Indian motorcycle market. The 400cc bike is at the centre of discussion at Bajaj’s international distributor conference which took place at Goa as the distributors gauge the prospects of the new bike.
Commencing the production, Bajaj has christened it “Dominar 400” derived from a Spanish word, which means to excel or exceed in power. Bajaj will use a derivative of the KTM 390’s 373cc, single-cylinder engine to power the Dominar. This will be the first time that a Bajaj bike will feature an all-digital instrument console.
Bajaj Auto Sales Contracts At 12.8%, Domestic Sales Of Commercial Vehicles Down 25%
Mr. Rajiv Bajaj, Managing Director said:

The bike would be shipped out overseas from Day 1 of its launch. The markets targeted include Thailand, Malaysia, Indonesia and the Philippines in ASEAN as well as Mexico, Colombia and Argentina in South America. Turkey will be an important component of the roadmap for Europe with perhaps more countries joining the list in course of time.
Of course, India is as important for the bike but we are also prioritizing overseas markets where we see tremendous potential.

Bajaj Auto President (Motorcycle Business) Eric Vas said,

We are delighted to announce the name of the most anticipated brand from the Bajaj auto stable. Dominar 400 has already created lot of excitement amongst bikers, which is befitting for what’s going to be one of the most path breaking products in the history of the Indian motorcycle industry.

With the first Dominar 400 rolled out from Chakan Plant on 18-Nov, Bajaj will launch the bike on 15-Dec as it continues to create path breaking products.
Bajaj is also planning the line-up of its iconic Chetak – to grab a share of the mopeds market. Afaqs caught up with Sumeet Narang, Vice-President, Marketing (Motorcycles) at Bajaj Auto who confirmed that Bajaj V has struck an emotional chord and the bike had witnessed sales volume of over 1.6 lakh units by September. He also confirmed that the launch of new variant in the ‘V’ portfolio as the company expands it’s from just Discover and Pulsar to CT – 100, Platina, V and Avenger.
The new V12 will come with a smaller 125 cc engine which will be made available across the company’s dealerships from December, 2016.
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