You are a valued customer only till you have not availed the services of a bank or till the bank is hoping to gain from you in some way or the other.
However, most banks do start taking you for granted the moment you become their customer.
For instance, while housing finance companies keep luring prospective customers with new schemes and low interest rates, they refuse to extend the same benefit to their existing customers.
To take an example, following the recent CRR and repo rate hikes, ICICI Bank increased its floating home loan interest rate to 12.25 per cent and the fixed rate to 14.75 per cent.
As a fair practice, the new floating rate of 12.25 per cent (which was exorbitant in any case) should have been applicable to both the new as well as existing customers. But surprisingly, the bank hiked the floating rate up to 14 per cent in the case of their existing customers and that too without making it public!
Read the whole thing. While this is said of ICICI Bank, the entire banking system is at fault. What can make them change their ways? A recession?